However, in some instances, multiple meta description tags are used deliberately. The aim of their use is to match the search engine queries with an appropriate meta description tag, which in turn could help improve the click-through rate. For example, at Semrush we might build a post that explores the various aspects of keyword research. Within this post we might look to target the following search terms:.
Naturally, these have two significantly different search intents but are inherently related to one another. The idea of having multiple meta descriptions is then to craft two separate descriptions that relate to each phrase. It is worth noting that there is no guarantee that a search engine will adhere to picking your desired meta description so it is at your own risk to implement multiple descriptions.
To add multiple meta descriptions, you need access to the HTML pages of your site and the ability to edit and amend them. A meta description tag is required to sit between the head tags in the HTML code, and for best practice, below the title tag of the page. For example:. This will add one meta description to your page. This would appear as follows:. To maximize the effectiveness of multiple meta descriptions, they should reflect the search intent of the highest volume keywords the pages rank for or are trying to rank for.
Semrush Site Audit — This tool analyzes the health of a website. It will provide you with a list of issues that makes it easy to see where exactly a website is struggling, including missing and duplicate meta descriptions:. However, descriptions commonly appear in the SERPs search engine results page. Which can impact user organic click through rates.
Google, Bing and other search engines stopped using meta descriptions in their ranking algorithms years ago. That said, the right meta description can lead to more clicks. Which is a direct ranking factor.
In fact, our large-scale analysis of 5M Google search results found that pages with a meta description had an average of 5. Even Google themselves recommend writing a meta description for each page on your site. According to Google, they will often replace your meta description with a snippet of content from your page. Even so, writing a unique meta description for every page on your site is still very much worthwhile.
And an important search engine optimization best practice. For example, take this post about on-page SEO. The benefit of reading this post is that someone will get a thorough guide to optimizing their content for Google.
So yeah, the main benefit for most content will be learning how to do something. So you want to highlight that benefit in your description. But the type of benefit that you talk about will be completely different for an eCommerce product page. The same description should not be used across multiple pages of the website.
Each page of content offers something different for the user, and thus the meta description should be similarly unique and articulate to what makes the page important and relevant. Think of the description as the body copy in a search ad. This would make the result just show the title. The snippets that appear beneath your website links on the SERP play an important role in generating attention and traffic for your website. They demonstrate your relevance to prospective readers. Meta descriptions can have a powerful impact on whether or not people click through your SERP result onto your content.
Work to create descriptions that inspire and entice the user so that they are inclined to click and see what else you might have to say about the topic. WE use cookies on our site to provide you with the best user experience. We will assume that you are agreeing to our Privacy Policy if you continue accessing this website. Read Privacy Policy. Jump to navigation. Request a demo. A Full Overview of Meta Descriptions. Why should I care about meta description length?
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